About Us

Billabong was founded in 1973 on Australia’s Gold Coast with a single purpose: to inspire surfers and ocean lovers everywhere. What started as a small boardshort brand has grown into a global icon of surf culture, lifestyle, and innovation.

For over 50 years, we’ve been making gear that works hard and plays harder — from high-performance wetsuits and surfwear to laid-back beach clothing and eco-conscious collections. We live by the tides, guided by creativity, freedom, and the deep connection to the water that unites us all.

Whether you're chasing waves, soaking up the sun, or just embracing the laid-back spirit of the coast, Billabong is with you — every ride, every moment, every day.